Gymwear brand unveils human-centric lighting

THE UK active wear brand Gymshark has unveiled what it’s calling a ‘human centric smart lighting’ installation at a new facility in Birmingham, England.

PIRs mounted in the light fittings feed data back to the cloud; the smartengine control graphical user interface; the lobby at the new headquarters

The lighting at the 4,000 square metre HQ at Blyth Valley Business Park adjusts the colour temperature to mimic the daylight curve of the sun.

The lighting system installed connects over 400 light fittings with sensors that are constantly monitoring and reporting on the building’s environment. This data can be used to produce space utilisation reports, integrate with other building management systems and control the light fixtures on a granular level to save costs and improve efficiency.

This technology will arm Gymshark with the data they will need to carefully plan their expansion in the coming years.

‘We were able to use industry leading lighting technology throughout new GSHQ to support the wellbeing and enhance the working day for everyone that is fortunate enough to work at or visit GSHQ,’ Scenariio’s project manager George Pritchard told Lux. The smartengine lighting is supplied by Derby-based technology company Scenariio.

Scenariio worked with award-winning design company Oktra, who undertook workplace consultancy process to engage with Gymshark’s company culture and explore ways of working including smart lighting and emergency lighting systems.

The design scheme consists of a large, open plan front-of-house space which connects all floors to allow for collaborative working. The ground floor catering facility includes a cinema and play space.

The ground floor also boasts an editing hub for videographers, designed to broadcast the latest brand news and messages to the rest of the business.

The first floor has a focused space for the customer relations team with large ‘tree canopies’, and features study booths, quiet zones and treatment rooms.

The new facility has the capacity for up to 450 new positions, with the creation of 150 new jobs across the Midlands in next 12 months alone.

Gymshark is recognised as one of the UK’s fastest growing companies; founded in 2012 by teenager Ben Francis, the gym and active wear brand took the world by storm.


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