GE Lighting name to disappear in Europe

THE ONCE-FAMILIAR brand of GE Lighting is set to disappear in Europe, the Middle East and Africa.

Parent company General Electric has sold the lighting business in those regions to former executive Joerg Bauer, who has run the company’s operations in Hungary. He’s allowed to use the GE Lighting brand for a limited time – believed to be five years – after which he will revert to Tungsram, the name of the original state-owned incandescent lamp manufacturer based in Budapest.

The sale marks the end of an era for the once-thriving GE Lighting in Europe. It was, along with Philips and Osram, one of the revered ‘Big Three’ lighting brands globally.

The GE Lighting logo and branding will be replaced by the 'Tungsram' brand after a period of time, believed to be five years

But the introduction of LEDs has challenged fundamentally the business models of the Big Three, and has led to sell offs. Both Philips Lighting and Osram have already separated and sold their mainstream lighting operations.

Included in the sale is ‘all of GE Lighting's business in Europe, the Middle East and Africs, including commercial operations, manufacturing plants, office sites, employees and equipment throughout the region’ as well as the car lights business. The sale also includes the use of the GE Lighting brand during a transition period, after which the new organisation would develop, manufacture and sell products under the iconic Tungsram brand,’ GE Lighting CEO Bill Lacey said in a memo. GE acquired Tungsram in 1989.

GE Lighting is also hoping to sell its North American consumer lighting business, an operation that can trace its origins back to founder and inventor Thomas Edison.

GE's other lighting-related business, Current powered by GE, is also up for sale. While it is being marketed as a separate businesses to GE Lighting, several strategic options will be explored for GE’s Current and Lighting businesses based on potential buyers. A buyer may want the entire segment, including both Current and Lighting, or it could mean different buyers for each business.

Contracts held by Current – such as a deal to supply UK supermarket Sainsbury’s – are not impacted at this stage. Other contracts held by GE Lighting in Europe, the Middle East, Africa and Turkey will transfer to the new company once the deal is closed.


  • Lux has unveiled the programme for its Lighting for Transport and Infrastructure conference, taking place in London on Thursday 22 February 2018. It includes sessions on glare, light pollution, electric vehicle charging on street lights, street lights asset management, IoT street lighting control and LEDs and mesopic vision. Places are free of charge to those responsible for street lighting assets. To view the programme and register, click HERE.


Comments 1

Hi everyone I'm Olivia Hannah and am here to share the wonderful work Dr Raypower did for me. After 5 years in marriage with my husband with 2 kids, my husband started acting weird and going out with other ladies and showed me cold love, on several occasions he threatens to divorce me if I dare question him about his affair with other ladies, I was totally devastated and confused until a old friend of mine told me about a spell caster on the internet called Dr. Raypower who help people with relationship and marriage problem by the powers of love spells, at first I doubted if such thing ever exists but decided to give it a try, when I contact him, he helped me cast a love spell and within 48hours my husband came back to me and started apologizing, now he has stopped going out with other ladies and his with me for good and for real. Contact this great love spell caster for your relationship or marriage problem to be solved today via email: or Call or WhatsApp: +14243308109. Read more about him on his website: and Blogs:

Leave your comment