Samsung acquires Martin parent in $8 billion IoT deal

Samsung is investing in the Internet of Things as more and more lighting firms conclude that IoT is crucial to their business hopes.

Samsung has acquired car audio and electronics maker Harman, which is parent to Martin, a provider of lighting solutions for theatre and architectural applications.

The eight billion dollar deal is a sign that the technology giant sees the Internet of Things as a major part of its future business strategy.

Harman is best known as a maker of car radio and music players, but in the past few years it has notably shifted gears and has started manufacturing smart car devices that offer services such as embedded entertainment, telematics, connected safety and security.

The Internet of Things is widely seen as being a knight in shining armor for a lighting industry facing falling margins as saturation prompts LEDs to tumble in value.

As a result of this LuxLive will devote an entire arena of talks and discussion to the subject at next weeks show in London. You can see a full programme here and register to attend LuxLive here. Samsung will be exhibiting at the show and you will be able to find them at stand N36.

​Although Samsung’s purchase does seem to have been done with a mind to increasing the company’s presence in the automotive industry, the collateral acquisition of Martin, could enable Samsung to develop further it’s IoT lighting operation.

Samsung is committed to IoT lighting and earlier in the year announced the launch of a smart lighting module to simplify and improve connectivity in IoT lighting applications.

‘Harman perfectly complements Samsung in terms of technologies, products and solutions, and joining forces is a natural extension of the automotive strategy we have been pursuing for some time,’ Hyun Kwon, vice chairman and chief executive officer of Samsung Electronics commented.

‘The vehicle of tomorrow will be transformed by smart technology and connectivity in the same way that simple feature phones have become sophisticated smart devices over the past decade,’ added Young Sohn, president and chief strategy officer of Samsung Electronics. 

‘We see substantial long-term growth opportunities in the auto technology market as demand for Samsung’s specialized electronic components and solutions continues to grow,’ Sohn concluded.

  • You can find out more about the Interent of Things at LuxLive, which will be held in London on Wednesday 23 November and Thursday 24 November 2016. The IoT Arena will play host to two entire days of discussion on the subject. You can see the full programmme here and register to attend LuxLive here.