In case you haven't noticed Christmas is here, despite it still being October. The official launch of the iconic Christmas windows at Selfridges on Oxford Street in London has already taken place and this year the party-themed sets were lit by Progress Lighting.
This winter the theme of the windows is ‘shine on’ and the scenes have been designed as an invitation for everyone to celebrate the festive season at a big Christmas party.
For the second year running the creative team at Selfridges turned to Harrogate based Progress Lighting to illuminate the windows. This year’s window scheme allowed the Progress design team to come up with some interesting lighting concepts.
Last Christmas Progress delivered a lighting scheme for the zodiac inspired ‘Journey to the stars’ windows. This was followed by the ‘Bright Young Things’ window scheme in January, ‘The Body Shop’ inspired windows for Easter 2016 and the summer months saw a celebration of William Shakespeare. The has resulted in a Lux Awards nomination for ‘Retail Installation of the Year’.
Every Christmas window at Selfridges is fitted with the firm's Masterspot 2 wireless controlled colour tunable LED light fixtures. This allows Progress to individually control each light fixture and create dynamic light senses to highlight and enhance the windows.
Each window is individual and so is the lighting. One window may be lit with warm white lighting, while the next is lit with cool white light. Other windows feature a disco-like effect, with rainbows of light animating the window space.
In total almost 100 Masterspot fixtures have been used in the windows, all wirelessly programmed via a smart-phone app. In addition Progress Lighting were also commissioned by Selfridges to design and manufacture two custom made lighting displays that represented the core message of this year’s window scheme. The results are two 70’s inspired disco dance floors.
One display is installed into one of the windows along Oxford Street, while the other is located in the main atrium of Selfridges. Both feature a fun visual display, where Santa is seen dancing in a silver sequined outfit.
The window disco dance floor is a 3.3m by 1m arc shaped display, which features RGB colour changing blocks that flash to the beat of the Christmas sounds. The second dance floor is a 1.2m x 1.2m display and also features RGB colour changing animations.