Harvey Nichols drops new concept store at the Mailbox

PJC Light Studio has devised a stunning lighting design for the new Harvey Nichols concept store at The Mailbox, Birmingham.

The store has been purposely created to offer 45,000 sq ft of luxurious retail space, totally transforming the retail environment with cutting-edge technology and ambient illumination that has been specifically designed to offer a more sophisticated shopping experience.

This state-of-the-art retail facility has become the blueprint for future Harvey Nichols stores. Lighting designer PJC has selected luminaires from Reggiani to be used in a wide range of areas across the store, including womenswear, menswear, perfumery, lingerie and shoe departments.

Over 800 large Reggiani Yori luminaires incorporating 30W LEDs were selected in black, fitted onto pre-existing tracks and placed within black channels to blend seamlessly with the dark ceiling design. Equipped with a narrow beam reflector and a cross-blade louvre to eliminate any glare, the Yori luminaire offers precise illumination that is ideal for merchandise areas and it can easily be adjusted for more defined lighting control.

“With challenging ceiling heights of 4.2m in particular areas of the store, it was imperative to ensure we had a good delivery of lumen output and a wide range of beam angles on offer to allow us to create the right ambience for these particular areas,” said Fabio Cristini, lighting designer at PJC. “Reggiani’s Yori fitting is also aesthetically pleasing - another important consideration. The performance of the Yori is very good, and the use of the cross-blade louvre accessory was invaluable for this high-end retail project.”

PJC specified the Yori luminaire in white for the lingerie and swimwear department with the fittings, once again, secured on pre-existing tracks but within white ceiling slots against a white ceiling to create a very different style for this area.

The extended and luxurious changing room space for the new store utilises Reggiani’s Trybeca round recessed luminaires using 8W LEDs. The Trybeca fitting complements the opulent design of the very spacious changing area and harmonises well with the existing, relaxing surroundings, whilst providing an excellent quality of light – an absolute imperative for a superior dressing-room for discerning shoppers.