10 retailers who are using light to bolster their brands

Debenhams

The department store on London’s Oxford Street has transformed its tired 1970s building into a beacon for shoppers, with a kinetic façade made of 185,000 suspended aluminium shingles that ripple in the breeze, with a golden lighting scheme designed by Light and Design Associates. Debenhams can once again hold its head high alongside its rival stores.

 

 

 

Juicy Couture

Paul Nulty Lighting Design came up with a bold scheme for this Regent Street fashion boutique. Juicy bucks the trend for dark, high-contrast fashion stores à la Hollister, going instead for a distinctive, light, bright look. It’s got a bespoke chandelier and a neon Juicy Couture logo (hung on a pink taffeta curtain, naturally).

 

 

 

 

Audi

This is the room where cars are handed over to their new owners at an Audi showroom in Munich. The cars are lit by huge ‘light fields’, made by Osram and flush installed in the ceiling. They can be tuned in colour temperature from 2700 to 6500K to accentuate the colours of the cars underneath.

 

 

 

 

Alice Temperley

Fashion designer Alice Temperley doesn’t do things by halves, and the lighting design at her shop in Doha, Qatar, reflects that. It features what the designers call ‘statement chandeliers’, together with Romanesque columns and mirrors. Fittings from Hacel light not only the clothes but also the hand-drawn peacock illustrations on the walls.

 

 

 

 

Christian Louboutin

Not only did the lighting at the Christian Louboutin shop in London’s Harrods have to live up to the brand, it also couldn’t use the ceiling, because the building is listed. Lights complement the highly-polished furniture without intruding.

 

 

 

 

 

Manchester United

At Manchester United’s stadium store, products are lit and circulation spaces fade into the background. The Lux Award-shortlisted scheme uses low illuminance and high contrast to aid orientation and drive sales.

 

 

 

 

 

Sky

David Atkinson Lighting Design created the lighting for Sky at the Westfield shopping centre in West London. The vertical fins are lit with RGB LED strips. Printed dots on the glass panels create a fading lit effect. Two internally illuminated Sky logos are set in the middle, and are programmed to change colour.

 

 

 

 

Ted Baker

This shop in Ted Baker’s hometown of Glasgow pays homage to the brand’s local heritage. The company has always resisted the creation of a single store format. The design of the suspended rafts, which carry spot and ambient lighting from Philips, are a nod to local artist Charles Rennie Mackintosh.

 

 

 

 

Paspaley

Mindseye designed lighting for the Paspaley pearl boutique in Melbourne’s Crown Casino. The approach for the façade was inspired by Paspaley’s unique strand stringing technique and pearl luminosity. The installation uses 49 strands of LEDs behind frosted glass framed with mirrors, which sparkle in sequence.

 

 

 

 

The White Company

At the White Company in Norwich, designers Dalziel and Pow aimed to create a ‘home-from-home’ feel. Spotlights create impact, while and a soft wash of light fills shadows on the wall systems. Decorative fittings are suspended over key products, with a flood of daylight over the staircase.

 

 

 

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