Leading lighting companies in the Middle East have come together to promote the market for ‘intelligent’ lighting.
Six of the biggest manufacturers in the region have formed the Middle East Lighting Association (MELA), to support the development of efficient lighting policy.
Gulf Advanced Lighting, GE, Osram, Philips and Tridonic started the association last year, and were joined this summer by Havells-Sylvania. All want to promote intelligent lighting solutions that they believe can help get the region’s high energy consumption down.
Although energy costs are low in the region, sustainability and the appearance of sustainability are important for both public and private clients. And as various parts of the Middle East take steps to phase out old lighting technologies, there’s a big opportunity for LED.
Gerald Strickland (pictured), who leads the regulatory outreach on behalf of MELA’s members, said: ‘We have seen a huge increase in interest for intelligent lighting solutions from office building owners, hotels and governments alike. This is a big change, but shows that our customers now understand the impact of lighting in their energy footprint. Lighting constitutes around 40 per cent of a city’s energy consumption and buildings make up to 60 per cent of overall lighting use, so there are quick wins to be made by switching to energy efficient intelligent lighting.’
Paolo Cervini, Philips Lighting’s general manager for the Middle East region, and president of MELA, said: ‘The transformation to digital light is a big step, so we are committed as the global leader in lighting to educate our partners and customers on the new innovations and its relevance to their needs. MELA is part of this outreach process in that it allows us as an industry to support regulators interested in moving to efficient lighting solutions in times that are quite challenging. Our members see great opportunities with LED lighting and controls to grow, and grow sustainably.’
The association's members are seeing strong demand for lighting and controls, Strickland says, as governments increase their spending on nation-building infrastructure such as roads, schools, houses and hospitals.
MELA has already influenced regulatory initiatives to phase out inefficient forms of lighting in the United Arab Emirates and Saudi Arabia, and is now looking to bring new members on board, particularly luminaire manufacturers.