Spotlights are getting smaller. The simple reason: light sources are getting smaller too.
Internet-connected lighting could help parents track children in supermarkets; it could assist jet-lagged travellers adjust quickly to new time zones; it could find meeting rooms, desks and colleagues in large workplaces; it could tell retail assistants and their customers the real-time back-of-house stock; and it could personalise lighting automatically by detecting a user’s smartphone.
American retail giant Target has rolled out its lighting-based indoor-positioning technology to 27 million users of its app.
Sales at stores of the American fashion brand Guess in Switzerland have been boosted by its connected lighting, the suppliers have claimed.
The analytics partner for big retail names including Starbucks and Walgreens is to focus on lighting as a platform for its advanced services, it has announced.
These LED retrofits are designed as energy saving replacements for the original tungsten halogen filament lamps. The AR111 filament lamp is usually 12V and, unsurprisingly, 111 mm diameter.
Premier car manufacturer BMW is pioneering Internet-connected lighting at its flagship showroom in Munich.
Indoor positioning is the next revolution that is set to reshape retail. New projects are now popping up around the globe and the initial results are often quite impressive. Here are Lux’s top ten indoor positioning projects that you need to know about.
An indoor positioning system installed as part of a trial in Marc O’Polo stores in Switzerland has seen the average value of purchases made by customers rise by 10 per cent.