Philips, the world leader in lighting, is taking another big step to distance itself from the business in what could be an eventual spin-out.
Opple and its ambitious CEO Ma Xiuhui wiil underprice established LED brands there, as the Shanghai-based company's international expansion rolls on.
Dignitaries officially switch on the much anticipated testbed near Copenhagen, where street lamps will provide much more than lighting. As Apple once exhorted, it's time to 'think different.'
It's a shopping mall. It's a restaurant. It's a bar. It even has aeroplanes. It's getting new indoor LEDs.