Opple and its ambitious CEO Ma Xiuhui wiil underprice established LED brands there, as the Shanghai-based company's international expansion rolls on.
Dignitaries officially switch on the much anticipated testbed near Copenhagen, where street lamps will provide much more than lighting. As Apple once exhorted, it's time to 'think different.'
It's a shopping mall. It's a restaurant. It's a bar. It even has aeroplanes. It's getting new indoor LEDs.
The economic consequences of long-lasting bulbs might surprise you.