A trial of connected lighting at a French hypermarket has led to a dramatic increase in sales from customers who used the app.
Allan Murray is engineering project manager at upmarket supermarket Waitrose, part of Britain's largest employee-owned retailer, the John Lewis Partnership. The brand has 352 branches across the country and a 5 per cent share of the grocery market, making it the sixth-largest grocery retailer in the UK.
Internet-connected lighting could help parents track children in supermarkets; it could assist jet-lagged travellers adjust quickly to new time zones; it could find meeting rooms, desks and colleagues in large workplaces; it could tell retail assistants and their customers the real-time back-of-house stock; and it could personalise lighting automatically by detecting a user’s smartphone.
Europe’s largest chain of consumer electronics stores, MediaMarkt, has installed connected lighting to market to customers via their mobile phones.
In the run-up to the first Lux connected lighting conference, a Lux team took a stroll down Oxford Street to assess the state of UK retail lighting.
The analytics partner for big retail names including Starbucks and Walgreens is to focus on lighting as a platform for its advanced services, it has announced.
One of Britain’s biggest shopping mall operators is experimenting with power-line communications as a platform for connecting its lighting to the Internet of Things.
Premier car manufacturer BMW is pioneering Internet-connected lighting at its flagship showroom in Munich.
Indoor positioning is the next revolution that is set to reshape retail. New projects are now popping up around the globe and the initial results are often quite impressive. Here are Lux’s top ten indoor positioning projects that you need to know about.
The use of pastel coloured uplights in retail displays has been found to increase sales in a new study. The installation of the lights in a particular area of a store in Germany were found to increase basket values by six per cent.