American retail giant Target has rolled out its lighting-based indoor-positioning technology to 27 million users of its app.
Europe’s largest chain of consumer electronics stores, MediaMarkt, has installed connected lighting to market to customers via their mobile phones.
In the run-up to the first Lux connected lighting conference, a Lux team took a stroll down Oxford Street to assess the state of UK retail lighting.
Store lighting isn’t complicated, so why do so many high street brands get it wrong? Here’s Lux’s top tips for getting it right every time.
Premier car manufacturer BMW is pioneering Internet-connected lighting at its flagship showroom in Munich.
When Jonathan England, head of property at Maplin and Steven Hewison, lead project manager, first embarked on the gargantuan task of converting the firm’s estate to LED, their knowledge of lighting was limited to say the least.
The use of pastel coloured uplights in retail displays has been found to increase sales in a new study. The installation of the lights in a particular area of a store in Germany were found to increase basket values by six per cent.
An indoor positioning system installed as part of a trial in Marc O’Polo stores in Switzerland has seen the average value of purchases made by customers rise by 10 per cent.
Mark Fleming has worked at Harrods for over two decades and his role has changed drastically in the years since his initial appointment as an Electrical Manager. With a department of just over a hundred staff, Mark is responsible for overseeing a large estate, which includes the Knightsbridge store, as well as the multiple floor Crown Court, located behind the shopping icon and the maintenance operation of Distribution Centre in Thatcham, Berkshire.
Philips is hiring leading software companies to help to develop indoor positioning technology, while embracing Bluetooth in addition to visible light communication, as a tool to make the fledgling technology a wide reaching reality.
There is new evidence that indoor positioning systems when installed in retail spaces can increase profit margins. This week Lux Today asks the question what is indoor positioning and how can the lighting industry make the most of this golden opportunity?