LEDVANCE HAS become the latest company in North America to announce a price increase. Its traditional non-LED lighting equipment will now be subject to a six to eight per cent hike.
The move follows similar announcements by other US big brands in recent weeks, including Acuity, Eaton and Venture. In a letter, the vice president of trade sales for the US and Canada, Matt McCarron, told customers: ‘The advancement of solid-state lighting technology is having a dramatic effect on the lighting industry.
‘Its rapid expansion into all lighting products has shifted considerable volumes away from traditional lighting products.
As a result of this shift, volumes of traditional lighting products have been reduced resulting in the loss of scale benefits and ultimately raising costs on traditional products.
The price increases would vary in each specific category but would average at between six and eight per cent.
The timing of the increase was not announced. McCarron said this would ‘be communicated in the near future’. Excluded from this price increase will be all LED products, components and drivers.
Last month, Venture, the supplier of HID lamps and ballasts, put up the price of its traditional technologies by 8 per cent, with the newer LED sources unaffected, and Eaton raised its prices by 6 per cent. Earlier in the month, Acuity Brands put up its prices, also by 6 per cent.
Other medium tier brands looks set to follow this summer as lighting manufacturers reassert themselves to improve profitability following years of falling prices for lighting equipment.
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