PHILIPS HAS come up with its answer to turbulence in the lighting market: huge lamps.
At this month’s Light + Building exhibition, the industry leader will unveil a set of mega lamps targeting the booming hipster market, Lux has learned.
The giant industrial-style deco LEDcollection has smoky grey glass and a thin single vertical LED filament.
The launch is believed to be a response to the spectacular success of independent start-ups selling stylish retro light sources to the commercial, hospitality and residential markets.
The modern range delivers 270 lumens in a colour temperature of 4000K while the vintage range delivers 470 lumens in a warm 2000K. The lamps in both ranges have a 13-year life span, equivalent to 15,000 hours with dimming.
The Philips deco LED giant vintage range will initially be available across Europe from May, starting from £45 (€50). The Philips deco LED giant modern range will be available across Europe, from July 2018, starting from £36 (€40).
Philips knowledge of traditional lamp making, economies of scale and its deep market reach through wholesale and distribution channels, give it an advantage over independents.
‘This collection taps into the paired back trend for lighting whereby the bulb does the talking and it removes the need for lampshades,’ Rowena Lee, senior vice president of Philips business group LED, told Lux. ‘We’ve fused and updated a classic industrial look with a bold and simplistic design to create a beautiful and striking silhouette.’
- The Lighting for Retail and Hospitality Conference takes place alongside the LuxLive 2018 exhibition at ExCeL London on Wednesday 14 November and Thursday 15 November 2018. Sessions include trends in hospitality lighting. For information, click HERE.