Philips Lighting’s new name is a closely-guarded secret

THE WORLD'S largest lighting company is changing its name.

Philips Lighting’s new title – set to be unveiled at the upcoming Light + Building exhibition in Frankfurt in March – is a closely-guarded secret, said to be known by only 10 people worldwide.

‘We intend to announce our new corporate name in the first half of 2018,’ CEO Eric Rondolat told the press. ‘Needless to say, we’ll continue to use the Philips brand for our product as we have a brand licence agreement for the coming decade.’

The name change will come roughly two years after former parent Royal Philips sold off Philips Lighting in a stock market offering.

The ongoing evolution of connected lighting as an information technology network fits well with Philips Lighting CEO Eric Rondolat’s clear intention to push the service-oriented side of the business. He has promised to announce the name change in early 2018. Pic: Mark Halper

Philips began hinting at the name change about three months ago. Rondolat did not provide any other direct indication today of what the name might be, other than that the Philips name will be involved.

However, speculation is mounting that the switch is expected to reflect the importance of IT-based lighting and services. One source told Lux: ‘It will conjure up notions of lighting as an Internet-connected network that helps gather data to not only improve the operation and control of the lighting itself, but also to provide insights on how to improve operations of cities, roadways, and commercial facilities'.

The ongoing evolution of connected lighting as an information technology network fits well with Rondolat’s clear intention to push the service-oriented side of the business.

All Philips Lighting employees have changed their email addresses from @philips.com to @lighting.com, a domain Philips Lighting is believed to have acquired in the 1990s.  .

 

Comments 4

Lux IT. For sure!

"Nigel"

@Sue - Lighting Technology International, or LTI, is an existing manufacturer of lamps (xenon short arc, for cinema projection) which Philips acquired in 2007 and which was sold off to investors in late 2016. So, it's very unlikely they would use "LTI" for their new name, and this does not particularly "conjure up notions of lighting as an Internet-connected network"...

Its not really that of a secret - simply type into google 'philips lighting new name' and its the second entry. Looks like they will be called Lighting Technologies International! The secret is well and truly out.

Leave your comment